As a trusted financial partner, you have an incredible opportunity to learn more about your customers by understanding the tools they use to run their business. By gaining visibility into your clients’ financial tech stack, you can build stronger relationships with them and support their growth more effectively.
Consider this: 82% of small businesses use at least one digital tool to help manage their finances, and those who adopt digital banking services are 65% more likely to grow and succeed long-term. However, many entrepreneurs still struggle with financial management, with 60% saying they are not very knowledgeable about accounting and finance.
This is where your expertise and guidance can make a transformative difference. By understanding the tools your clients use every day, you can offer proactive, personalized support that helps them overcome challenges and seize opportunities. In fact, 86% of small businesses say they would be more likely to recommend a bank that takes the time to understand their unique needs.
(Source: Intuit, Deloitte, BAI)
Payment Processing Tools
One key area to focus on is how your clients process payments and engage with their own customers. Understanding their payment systems is crucial because it directly impacts how money is moving (or not moving) in and out of your institution. By gaining visibility into a business’s cash flow, you can identify opportunities to provide more value and strengthen your position as their primary financial partner.
For example, if your institution doesn’t offer digital payment processing and management solutions for small businesses, you’re likely leaking deposits and relationships to providers like Venmo, PayPal, or Square. Understanding your clients payment needs allows you to identify opportunities to provide enhanced payment and treasury management solutions that further strengthen your banking relationship.
This is where Finli comes in. Our platform supports the payment processes for businesses of all sizes, from solopreneurs with $10 in revenue to multi-location operations generating millions annually. Consider Finli your go-to solution for customers who aren’t quite ready for merchant card processing. We’ll help them seamlessly run their business and collect payments, while providing you insights on potential deposit leakage from other processing platforms they may be using.
Accounting Tools + Business Insights
Businesses prefer having all their financial data in a single, accessible location. By enabling integration between their existing accounting software and your online banking platform, you create a dual benefit: clients enjoy streamlined financial management while you gain valuable real-time visibility into their business operations and performance metrics. This transparent view into their financial activity provides crucial context for more informed decision-making and personalized service.
These insights help you strengthen relationships and drive meaningful growth by providing a comprehensive view of your customer’s financial health. With this information, you can identify new business opportunities, anticipate lending needs, and offer tailored financial solutions at precisely the right moment. This proactive approach transforms your role into an essential strategic financial partner.
For example, if a significant portion of your customer’s invoices are overdue, you can proactively offer a bridge loan to maintain their cash flow. If their inventory is running low, you can suggest financing options to restock. And if they’re experiencing rapid growth, it’s the perfect time to discuss funding for expansion.
Your Partner in Client Success
At Finli, we’re committed to being a trusted partner in helping you understand and nurture your small business clients. Our platform provides the clarity and tools you need to offer proactive financial guidance at every stage of their journey.
Together, we can leverage technology to build lasting relationships, solve real challenges, and champion the dreams of small business owners.
Contact our team to learn more.
